Ever been confused by some of the metrics within your PPC Protect Dashboard?
Fear not! With our refreshed dashboard metrics managing invalid clicks is easier than ever before.
Watch the below video to learn more about this:
Previously when logging into your Platform Overview, you’ll notice three metrics listed across the top, left of your screen - Budget Efficiency Improvement, Traffic Quality Improvement and Forward Saving. While these metrics are great to have, it can sometimes feel overwhelming when trying to understand exactly what this means for your business, so we’ve made some changes, to make this data a little easier to navigate.
Moving forward, you’ll now have the following metrics available at a glance:
Prevented Invalid Clicks
The prevented clicks metric shows you activity that would have come from invalid sources, had it not been blocked and prevented by PPC Protect. This metric displays clicks that did not happen, but would have happened if you weren’t actively protected against invalid traffic.
The Re-Allocated budget metric shows you how much of your ad budget that would have been spent on invalid activity, has now been re-invested in valid user acquisition. This is the amount of spend that has been shifted from being spent on bad traffic and is now being spent on good traffic. In effect, this is the ad budget “saved” by utilizing the platform and used to be called “Forward Saving”.
Traffic Health Uplift
The Traffic Health Uplift metric shows you the improvement in quality and health of your traffic by using PPC Protect. It takes into account things like how many new valid users you are reaching, how much budget is being re-allocated to legitimate spend, and how much activity is coming from invalid sources. This is the same as the TQI score you saw previously, but we’ve updated the name to be more in line with the other health metrics displayed in your dashboard.
Clicks from Legitimate/Suspicious/Invalid sources
Based on user feedback, the existing click classifications could become quite confusing and didn’t paint a clear enough picture of what was happening in your account.
For example, if PPC Protect marked a user as invalid on their second click, but now knows the first click was also invalid - why should their first click show as legitimate? We know this user is bad, so we want to make sure we have a true picture of all the activity they’ve had.
That’s why we now break your data down by clicks from source type. You’ll have a clearer picture of the specific activity history of invalid users, and a better understanding of the types of users, devices and networks interacting with your ads.
Perhaps most importantly, the clicks log in your account now serves as an immutable audit trail of all click activity. You can see the exact history of when users became invalid, and if multiple users are active on one specific network or IP.
Help, I need my old data!
Not a problem! The clicks log serves as a source of truth for all your existing data - simply download your logs and hop on a quick call with our CS team and they’ll extract that data directly from the logs for you.