PPC Protect Dashboard Overview

The main dashboard is the first page you'll see when you log in to your account. 

Starting from the top, there are date range filters, which allow you to enter a specified date range as either set weeks/months/year to date or enter a custom date to get a quick up to date view of your data and how healthy your account is. 

Active Platform Health

You will also see Active Platform Health, this again gives a brief overview of the different accounts you have protected with us and gives a measure of health as a percentage. Find out more about our Multiplatform offerings HERE. 

Re-Allocated Budget and Traffic Health Uplift

The Re-Allocated budget gives a monetary metric so you are able to see how much you're saving with PPC Protect enabled. Showing the value that without protection, would have been spent on invalid traffic.

Traffic Health Uplift is giving the metric of how much cleaner your data is now PPC is protecting your account, it's a good stat to measure the performance and health of your account. 

Click Segmentation

Next is the clicks segmentation, essentially filtering out the traffic that funnels through your ads across the internet.

Legitimate Clicks - These are the good traffic, consumers that you want to convert.

Suspicious Clicks - PPC Protect carries out over 250 different checks instantaneously per individual click, while we are running these checks, we mark traffic as suspicious because they may not have acted in an immediate invalid way and we wouldn't want to potentially block a consumer that is legitimately wanting to buy your product.

Invalid Clicks - This is anything that would be draining your marketing spend without getting you any return on investment (ROI) You can find out more about invalid data HERE.

Multiplatform Graph

The final section on your main dashboard is the multiplatform graph, this gives a quick overview on your health of each platform and can be filtered to either a number or percentage.