NOTE: Refunds are issued entirely at Google's discretion, and PPC Protect has no control over this.
Google refunds are usually very small and cover only a minimal amount of your invalid activity. We recommend comparing your invalid click adjustments on Google Ads invoices to your PPC Protect savings figure to get an accurate picture of how much fraud has cost you.
If you have significant invalid activity on your Google Ads account, it is worth submitting a refund request to Google. You can learn more about how to do this here: https://ppcprotect.com/google-adwords-refund/
When submitting a refund, it is important to note the following:
- It is entirely at Google's discretion whether or not to refund any activity
- You may have existing invalid activity adjustments on your bill. These are what Google's standard click fraud filters have picked up - if you have these, it is extremely unlikely Google will admit fault and offer more refunds, even if presented with overwhelming evidence of click fraud. The spend from these is already filtered out from your PPC Protect data.
- You can compare your invalid activity adjustments to your PPC Protect account data to see how much more fraud PPC Protect is detecting than Google's standard filters.
- As Google are often unwilling to refund, the proactive protection offered by PPC Protect is extremely important. This ensures click fraud is eliminated at source once detected, and you are not continually billed for it
To submit a refund request:
Firstly, go to this link to access Google's refund page. Then, complete the form as follows:
- Contact name - The name of the person who is dealing with this refund request
- Contact email - The email of the person above
- Account Login Email ID - The email used to log in to your Google Ads account
- Google Ads Customer ID – Your Google Ads customer ID. Don't put your MCC ID in here!
- Date when the suspicious activity began – The date of the first entry in your report. You can ignore the hour/minute/second timestamp.
- Date when suspicious activity ended – As above, but the last entry.
- Campaigns affected - All in account
- Add additional - All in account
- Ad Groups affected - All in account
- Keywords affected - All in account
- Did you recently opt into the Google Display or Search Networks? - Answer whichever is true. Check your change logs if you're not sure.
- Were any of your ads approved in the past month? - Answer yes or no depending on what is true. If you're not sure, check your Google Ads notification area.
- Did you recently increase your budget or bids? - Answer whichever is true. Check your change logs if you're not sure.
- Have you checked for invalid clicks in your account? - Yes
- Summary of the issue - “We have noticed non-legitimate and fraudulent activity on our account, please find the logs of this activity attached and check our account.”
- IP addresses – Leave this empty as they are included in the report
- Suspicious sites – Leave this empty, suspicious sites are included in your report
- Please attach a copy of your web logs or other tracking data that shows the data in question – Upload the CSV report you have been provided by a PPC Protect analyst.
- How would you like a Google expert to respond? – Email (this gives you a paper trail to follow)
- Email CC- Add whichever email address you would like to receive Google's response.
Remember, refunds are issued entirely at Google's discretion, and whilst we will do our utmost to help we cannot guarantee a successful refund will be provided.